Saratoga Jazz Festival

2021

OverviewBrand identity for the 2021 Saratoga Jazz Festival, one of the longest-running jazz festivals in the United States. Through a collaboration between Skidmore College's Communication Design Department and the festival's organizing team, my design was selected from student pitches to become the official visual identity for that summer's event, marking the festival's return after pandemic cancellations. 


ProcessWith the festival returning after COVID-19 cancellations, the 2021 identity needed to celebrate both the music and the joy of gathering again. I developed hand-drawn illustrations of jazz instruments that conveyed energy and accessibility, creating a system that worked across promotional posters and festival merchandise. The playful, family-friendly approach honored the festival's welcoming atmosphere while generating excitement throughout Saratoga Springs.